The Crossover: Why sports brands are chasing esports viewers and spending millions to reach them

Any of the Majors sports leagues dwarf the entirety of esports, but a number of sports teams see the potential of the industry, particularly a handful of NBA teams. These teams have spent millions just to get into esports, but there’s potentially a lot for them to gain from their ventures, such as the fandom from people like you. Written and edited by: Dennis Gonzales (@Tarmanydyn) Voiced by: Daniel Cole (@RandomTens) Motion GFX by: Christian Pearson (@Chr_Pearson) Thumbnail Courtesy: Christian Petersen/ Getty and Riot Esports Flickr. Music used under license from Associated Production Music LLC (”APM”). Check out theScore esports on Android and iOS: Android: http://thesco.re/esportsAndroidYT iOS: http://thesco.re/esportsiOSYT Follow us on Twitter: http://twitter.com/thescoreesports Follow us on Facebook: https://www.facebook.com/theScoreesports Follow us on Instagram: https://instagram.com/theScoreesports Follow us on Snapchat: theScoreesports Courtesy List: TI5 on SportsCenter Courtesy: ESPN https://youtu.be/4q0xbdDFOIg Pro gamers compete for $18 million Courtesy: CNN https://youtu.be/xIdHCxDAmno Are eSports The Future? :: Sky News Courtesy: Sky News https://youtu.be/Sh2lBEf45Mc Cowherd: eSports is for booger-eaters | THE HERD Courtesy: The Herd https://youtu.be/_Rwt9NNNJIk League of Legends and intercollegiate Esports back on Real Sports during their year review Courtesy: HBO https://youtu.be/lzZI7xtXA-U Mark Gray on the popularity of eSports Courtesy: CGTN America https://youtu.be/x6rNK8zcAPM The Celebrity Millionaires of Competitive Gaming (Full Length) Courtesy: Vice https://youtu.be/of1k5AwiNxI Million Dollar Gaming: The Age of eSports - VICE WORLD OF SPORTS (Clip) Courtesy: Vice https://youtu.be/FMCe75gwER8 ESports Newest Player: The Philadelphia 76ers Courtesy: Wall Street Journal https://youtu.be/woSTGwNsU14 Eyes on Worlds: Episode 4 (2017) Courtesy: Riot Games https://youtu.be/1ecP7bE_svQ Alliance vs Na'Vi Grand Championship 5 of ...